Shanti Bhawan Medical Center · Simdega

SBMC Messaging Privacy Policy

Last updated: 3 October 2026

This policy covers the Meta app SBMC Messaging - Ontivus (app ID 1785665465989557). Shanti Bhavan Medical and Educational Trust, which operates Shanti Bhawan Medical Center (SBMC), controls the customer information used for this service. Ontivus Private Limited operates the app and processes that information for SBMC.

Current setup stage

The app is in setup and uses a separate Meta test WhatsApp Business Account. It has not been connected to SBMC's live WhatsApp Business Account or its number ending 2280. The app does not receive SBMC's existing customer conversations from that account. SBMC's current phone-based WhatsApp service is separate from this app.

To check the setup, Ontivus may use a test recipient's phone number, a test message, message identifiers, delivery status and related technical records. These are used to test messaging and diagnose setup problems. Meta also handles test activity under its own terms and privacy notice.

When SBMC activates the live service

The planned first release will let authorized SBMC staff read and reply to messages in an SBMC inbox. It will not send automated replies. Depending on what a person sends, the service may process a WhatsApp number, profile name, message text, attachments such as prescriptions or reports, staff replies, delivery events and consent choices. Health information may be included in messages or attachments. These data would be used to handle enquiries, support pharmacy or care workflows, deliver replies, maintain records and troubleshoot the service.

Authorized SBMC staff and Ontivus personnel who operate the service may have access appropriate to their duties. Meta processes WhatsApp messages as the platform provider. A live inbox would also use hosting and storage services selected for SBMC. The hosting arrangement and retention rules will be confirmed and described here before the live account is connected. This page does not claim that any live SBMC message has already been imported into the app.

Retention and requests

Test records controlled by Ontivus are kept only while needed for setup, review or troubleshooting, then reviewed for removal. Meta's own records are subject to Meta's controls. A proposed 12-month review point for routine, non-clinical inbox chats is not yet an automatic deletion rule. Clinical and pharmacy records, legal holds and backups may require different treatment. SBMC will publish the live schedule before activating the live service.

You can ask SBMC to review information related to you, correct it or consider it for deletion. SBMC will verify your identity and explain any information it must retain. See the data request and deletion instructions.

Public authority requests

If a public authority requests information that Ontivus handles for SBMC, Ontivus reviews the request's legal basis, considers a challenge if it is unlawful, limits any disclosure to what is required, and documents the request, reasoning and response. Ontivus involves SBMC when legally permitted.

Contacts and changes

SBMC's designated privacy grievance officer is Dr. Amit Ray: amit.ray@sbmcsimdega.org. For questions about Ontivus's operation of the app, write to sur.debraj@gmail.com.

SBMC and Ontivus will update this page when the live service, its providers or retention arrangements change. The date above identifies this version.